Typography June 3, 2020

Typography and Font Services

Overview

Fonts Matter

Web typography is a vital part of an overall brand design, but most brands do not pay much attention to it. Your brand may have the best pictures, videos, and other graphics, but without attractive fonts and typography, your customers may get turned off. 

Typography is not just choosing and using a particular font style, it includes much more. All your brand design elements have to be correctly arranged along with proper color contrast, blank spaces, visual arrangement, selected fonts, size, etc. 

Our brand web typography services make sure that your brand design is impacted positively on both a micro and macro stage.

The style and presentation of text or movable type elements are vital to your overall brand identity. We make sure that a persistent font type is used so that we can build a context and personality around your brand. 

Whether your brand needs a rigid, modern, romantic, shy, or vintage design, we will help you choose the right fonts and visual arrangements. 

Overview

What does the Font do?

Font refers to the typography and styles you choose for your communications. Typography says a lot about your brand, so choose your styles wisely.

Typography is more than just choosing a pretty font. It’s an essential part of the design, experience, and visibility.

Good typography establishes a strong visual hierarchy, is practical and unique, is easier to read, and provides graphic balance while setting the tone of your voice.

Your typography should guide and inform your users. It should be optimized for readability accessibility and to ensure an excellent user experience and meet numerous technical and practical constraints.

For example, GAP’s consistent use of typography is a crucial part of its visual identity system. Like the clothing they make, Helvetica Neue has a crisp, clean, contemporary feel, good depth in all applications, and holds up well in different media.

There are thousands of fonts to choose from, like the ever-popular serif fonts, but to get your message across successfully, you need to connect design, purpose, and technicality.

typography picture

Typography Best Practices

When in doubt, set your type to justify left rag right. Why? In western culture, people read from top to bottom, left to right. By justifying type left, the eye can find the edge and read the copy much more easily.

Using two fonts successfully within a layout requires an understanding of the chosen fonts in order to be confident that they are complementary. In general, avoid using two fonts of the same classification. For example, do not use two sans serif, serif, slab serif or script faces together. The reason: contrast.

Go from light to bold, or from medium to extra bold when changing font weights. The key to great design is contrast. Slight changes in weight change make it harder for the audience to notice the difference. Try mixing bold for the headline and light for the body copy for greater contrast.

A good rule of thumb when changing point sizes, is to double or half the point size you are using. For example, if you are using 30 pt. type for the headline, use 15 pt. type for the body copy. For other uses try 3x or 4x the point size for something more dramatic.

Use rules/lines to group related blocks of information. This will also make dissimilar objects appear more orderly.

The closer things are together, the more the reader will assume a relationship exists between separate blocks of information. Typography is all about spacing. Never use forced justified type because of the inherent rivers that will run through your copy. Avoid having a single word on the last line of a paragraph, otherwise known as widow. 

Boost Your Branding

Branding is vital if you want your brand to have a positive image among customers and build a unique visual identity. Our team has professional logo designers and typeface designers that will create the best visual identity for your brand based on your needs and requirements. 

We can help you offer a better customer experience – 

It Creates a Mood

Pictures, videos, and other graphics may capture the attention of viewers, but fonts and web typography also have an indirect and direct effect on customers. With the correct typography, we help showcase your brand’s real personality in an authentic manner.

Fonts Work in Silence

Good typography usually goes unnoticed and works in silence for your brand. There is so much creativity and uniqueness among designers today that customers fail to capture the true beauty and meaning of typography. We create web typography that suits your brand image and works well among customers. 

It Reflects Meanings

Just like fashion, typography tends to change with time. We do not select typefaces and fonts based on what is popular among the design world. Our team goes with fonts that are meaningful and reflect your brand’s creative side.

Typography Influences Customers’ Perception

Typography has a strong influence on how customers perceive your brand. Social media platforms are loved by users, and through creative typography, we help attract lots of followers and customers for your brand.

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