Social Media June 3, 2020

Social Media Strategy & Marketing

You manage your business. We manage your social media strategy.

A good social media strategy is a crucial part of modern online marketing. You can build initial traction by getting new eyeballs and building awareness about your brand. To succeed in today’s cutthroat market, your brand needs the vote of confidence from all major social media platforms.

The first step to building a solid social media presence is creating a high-quality and attractive content strategy. We offer social media marketing services across all major platforms to help your brand create meaningful, long-lasting relationships with your followers and customers. 

Are you a global brand, medium enterprise, or a budding small business? Our team’s social media strategy will help you with your brand’s advertising and marketing. Boost your brand integrity and meet your business goals with us. 

Basics of Social Media Marketing Strategy

Social media platforms are a major source of information and user generated content today. With a nice social presence, you can boost your brand’s digital marketing campaign and online search rankings. Social media usage is growing a lot, and you must market properly on these platforms if you want enhanced brand awareness and to reach your targets.

Our agency will explain everything related to B2C and B2B marketing to you so that you can start your campaign on the right note. Our data-driven and dynamic social media marketing strategy will boost your brand presence on Instagram, Facebook, LinkedIn, Twitter, and other major platforms. 

Social Networks

LinkedIn

With over 300 million users worldwide, LinkedIn is a nice social platform other than the big three. People can connect professionally on this network and find or post jobs. 

You can find relevant audience here who may be interested in your products or services. You can ask questions and answer queries from followers. Through the platform you can build thought leadership. 

The goal while marketing on LinkedIn is not selling. We use this platform to share information and knowledge about your brand. It is the best place to make your brand recognizable among decision makers. 

We follow this strategy to market your brand on LinkedIn – 

  • Attract talent and recruit candidates from the world’s largest talent pool
  • Market to the world’s largest professional audience with LinkedIn’s Ad Product Solutions and Targeting
  • Power your social-selling efforts with real-time sales intelligence

People come to grow and connect with others professionally on LinkedIn. Other than marketing, you can even find potential employees for your brand here. Your brand will get lots of new leads and build trust among existing clients. 

We can target a certain group of audience on LinkedIn that may match your brand’s professional essence. The platform has a busy news feed and you can leverage it to boost traffic for your brand. You can even identify trends across your industry and modify your advertisement strategy according to it.

Linkedin is part of the social media strategy

Facebook

The most recognized social platform all over the world, Facebook marketing is a must for every brand. If you already have a Facebook page for your brand, we can optimize it and take it to a new level. We can even create your brand account from scratch and gain new, interested followers quickly.

People from all over the world and all age groups use Facebook and an engaging presence on the platform will bring in thousands of new clients. We even take a look at your rivals and see what they are doing online to market their brand. 

Our Facebook marketing strategy includes – 

  • Create a Facebook account for your brand
  • Target relevant audience and create engaging content
  • Conduct surveys, polls, quizzes
  • Start an active and engaging online brand community

Through the power of groups, our team will start an active online community for your brand. You can engage with followers at a personal level and ask about their preferences, needs, etc. Listen to your followers and try to offer what they want. Surveys, quizzes, polls, etc. help understand your customers better.

Twitter

Twitter has an active daily user count and we ensure proper marketing of your brand on the platform. Our strategy leverages the power of hashtags, trending opportunities, and customer insights. Our plan is based on your brand’s buyer persona, audience, and offerings. 

As you get new followers on Twitter, your brand becomes more popular. New followers will lead to new leads, new conversions, and improved sales. We strive to get people talking about your brand and post tweets about it.

Our Twitter marketing strategy – 

  • Setup of Twitter accounts
  • Update of all the details
  • Posting of content (Products/Services or Articles)

With the right hashtags, your brand’s tweets can blow up and reach a global audience. We help in creating content that your followers want and are more likely to share forward. Analysis of your competitors as well as your brand’s Twitter activity makes sure we are doing things right. 

Twitter is part of the social media strategy

YouTube

YouTube is the most popular video sharing platform worldwide and video content is a great marketing tactic. Images and text cannot evoke the same level of feelings in the audience that videos can. Everyone watches YouTube these days and we ensure that your brand is marketed properly on this platform.

Our team creates engaging, appealing videos that your viewers will love. We even use product tutorials, product FAQs, etc. so that people get informed about your products and services. Just creating videos is not enough and we curate the best time table to post videos. 

Our YouTube marketing strategy – 

  • Setting up of YouTube Channel
  • Sharing of videos on YouTube
  • Work on increasing YouTube views and subscribers to keep your channel growing

We try to use as much original and user generated content as possible for your brand’s YouTube marketing. Also there are endless opportunities for marketing on the platform through channel stores, end screens, tagged products, in-video ads, merchbar, etc.

Instagram is part of the social media strategy

Instagram

In the past few years, Instagram has taken over social media and is the most-used platform. When it came out, it used to be a place to upload selfies, pets, food, etc. but it has now become a full-fledged marketing platform. It is the home to millions of content creators and it is very important to promote your brand on Instagram.

With a good presence on Instagram, you can connect with a global audience and put your brand in front of them. There are various features like Stories, Reels, IGTV, etc. that can be used for promotion on the platform. Our team comes up with the most relevant content with the best trending hashtags to grow your brand on Instagram.

  • Set up of Instagram account
  • Post relevant content on Reels, Stories, IGTV
  • Market your products on the platform
  • Use business analysis tools for tracking growth

Instagram itself has launched many new business tools to support brands and we make the best use of them. There are advanced analytics to track and measure your brand’s account activity and engagement. We create shoppable posts featuring your best products and boost traffic through Stories and Reels.

Instagram is part of the social media strategy

Build a Popular Social Brand Image

Digital is everywhere has an ideal campaign monitoring and social media marketing strategy. Your brand can achieve higher web traffic, improved SEO, better customer engagement, more leads, more revenue, and more brand loyalty. 

Here are the benefits of choosing our social media agency –

Improved Online Exposure

Social media platforms such as Instagram, Facebook, LinkedIn, etc., are powerful marketing tools for businesses. Your brand will get increased exposure and engagement from customers and followers. Engagements and interactions like shares, likes, comments, follows, etc. allow you to interact with a broader community.

Better Customer Reach

More than 50% of users use social platforms for product research and online shopping. With social media marketing, you can showcase your services and products directly to your followers. We help you partner with influencers to promote your brand and boost its presence. 

Boosted Profits and Revenue

Social media marketing is an affordable technique to reach your target audience without spending a lot of money. You can promote your products on most social platforms for a low price. Reach an unlimited number of followers across the world every day. We perform competitive analysis to track your growth and ROI. 

Target Specific Audience

You have to put your content and marketing efforts in front of the right audience for results. Our social media manager will help you categorize and identify the right audience for your brand. We create content that your followers want to see. Social listening and customer service reports help understand the audience. 

Multiple Options for Marketing

We promote your brand on the major platforms like Instagram, Facebook, and LinkedIn. Our team will also promote your brand on other platforms like WeChat, Snapchat, Whatsapp, Tumblr, Sprout Social, etc. We target the most profitable platforms for your business and help you with marketing. 

How Does Our Social Media Agency Helps Your Brand

Here is how we help brands achieve their social media goals after working with us – 

  • Extensive market research and identifying the best social media strategy< for each platform
  • Study your followers’ behavior and offer them relevant, engaging content
  • Create a social media account and find the right times to post 
  • Create different types of content like blog post, videos, quiz, etc. 
  • Targeted social media promotions and ads
  • Combination of different social media channels
  • Partnership with world-famous influencers
  • Ensure brand consistency 
  • Conduct A/B testing for your marketing campaign and analysis of results 
  • Analytics based, data-driven optimization of your brand’s social media campaign 

Tracking and Monitoring to Improve Social Media Marketing

Social media marketing strategy has become a huge part of any brand’s roadmap. It is a huge mistake if you do not track and analyze your social media strategy. Consumers share a lot of valuable insights and information on social media on a daily basis. Social listening and other tools are important for audience analysis, product research, competitor research, and customer satisfaction.

Our team tracks and monitors social media marketing efforts to ensure growth and success. It is important to change your approach when things are not working out. Similarly, it is important to keep doing the right things even more. We track the following – 

  • Tracking follower growth and identifying change in audience behavior
  • Track impressions and see how they affect reach
  • Analyse engagement and know about follower interactions
  • Review web traffic and website clicks
  • Track mentions and determine overall follower sentiment

Through Digital is everywhere social media marketing plan, your brand will get more and more leads. Just focus on creating quality content regularly. 

You never know when you go viral and the whole world knows about your brand.

Find out the type of help you need with Social Media

Depending on your internal organisation and the nature of your business you may not worry about social media. On the other hand, you might find a little support can hugely benefit you. Find out what suits you and your business with our quiz

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