Paid Marketing June 3, 2020

Google Display Ads – Paid Marketing

Digital marketing is a vital aspect if you want your brand to have a strong market share, and Google Ads are one of the most popular ways to achieve this.

Whether you want to increase awareness, generate interest in your services, products, mobile apps, or turn website visitors into clients: paid search ads offer unique opportunities and smart campaigns for achieving your goals.

Why Google Ads?

Google Ads allows all kinds of businesses to reach their potential customers looking for information, products, and services online. When used effectively, Google analytics has the power to drive super-interested audience targeting for exactly what you offer.

One of the biggest advantages of Google Ads editor is that you are only charged for CTAs (Call-to-Action) such as landing-page clicks, phone calls, etc. In the digital world, such campaigns are called pay-per-click (PPC) campaigns. 

Without promotion, something terrible happens…Nothing!!

The 5 types of Ads

1. SEARCH CAMPAIGN

Through a Search campaign, you target people searching for specific terms. Your ads appear on not just Google Search and Maps but also on other Google search partners, including YouTube and Google Shopping. 90% of internet users watch search ads.

3. SHOPPING CAMPAIGN

Through a Display Network campaign, you can place the banners, replace text, and other types of visual shopping ads on Google Display Network, including Gmail and YouTube.

5. APP CAMPAIGN

Through an App campaign, your ad will be promoted on Google Search Results, YouTube, Google Play, the Google Display Network, Google Discover, and many other publishers that support display campaigns.

2. DISPLAY NETWORK CAMPAIGN

Through a Display Network campaign, you can place the banners and other types of visual ads on Google Display Network, including Gmail and YouTube.

4. VIDEO CAMPAIGN

Through a Video campaign, your landing page will be promoted through video ad displayed on YouTube and other Google Display Network. Videos will lead more people to visit your website.

Grow Your Brand with Paid Marketing

Paid ads are a strong pillar of digital marketing and lead to optimal exposure of your brand in front of your target audience. Apart from Google Ads, we handle a range of other paid ads campaigns – 

Facebook Advertisement

Boasting around 1.8 billion monthly users, Facebook is the most popular social media platform, and placing advertisements here will boost your brand’s visibility and reach. Our team analyses your followers’ browsing habits and shows them your brand ads based on their preferences and likes.

Our Facebook business manager will use Facebook’s following, content sharing, more entries, page likes options for your brand marketing and promotion.

YouTube Advertisement

Users spend hours every day scrolling through videos on their smartphones, and YouTube is the biggest video network on the internet. As compared to a television advertisement, your brand will certainly get more profitable through YouTube advertisement.

YouTube’s TrueView ad format ensures one can quit the ads after a given time and offers 2 different options to place ads. You can do it either In-Stream or In-Display. Our team will help create ads that attract and engage your target audience.

LinkedIn Advertisement

Our team has expertise in the more professional LinkedIn platform and creates self-service advertisements for posting on it. Viewers can visit your brand website by clicking on your ad. We target the audience based on industry, age, gender, job title, job function, geography, company name, and other vital parameters.

With a limited budget, we help with LinkedIn marketing, where you just pay for the clicks received on your ads.

Start Promoting Your Brand With Us

With our Google adwords certification and Facebook business manager team, you can get the maximum return on your investment. We will help you get more web traffic, high-quality leads, and more sales through Google ads and PPC marketing. 

Digital is everywhere’s relevant and compelling advertisements will attract genuine interested buyers for your brand. Through paid marketing and Google adwords editor, you can unify your brand messages around a single voice and reach millions of interested consumers. 

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