Do you know there are 3x more email accounts than Facebook & Twitter accounts combined? Or are you 6x more likely to get a click-through from email marketing than on Twitter?
Creating an email campaign is one of the best and most effective ways to increase your brand awareness and lead generation. You can market your products and services to the world in a better, informational manner.
Email is currently the marketing tool that generates the most ROI for the money spent and is an excellent way to deliver your message in a direct way.
The success of your business depends a lot on how you build and promote your brand. You can create a great relationship with the audience, lower unsubscribe rates, and enhance your brand reputation with email marketing.
Send a nice Welcome Email
Leave a nice impression on your audience with a gentle welcome email. We help send welcome emails to your new subscribers and guide them with relevant information about your brand. You can add quotes or praise them to join you as a customer. Readers will trust you more if they feel a connection after the welcome email.
Redirect Readers to your Blog or Website
To increase engagement for your email campaign, we will add CTAs to your mails. Evoking excitement among readers and pushing them to take the next step is important. You can include a sign-up option, blog posts link, website, product pages, etc. Providing relevant content and information to the audience quickly will build trust among them.
Share Personalized Content
Instead of copying content from your competitors, be original and share personalized content via emails to build your brand identity. Using the customer’s name and adding personal signoffs show them that you care about them. Sending custom emails on your customers’ birthdays, anniversary, etc., helps build an emotional connection with them.
Use Less Sales Pitches
People hate constantly reading advertisements and product sales pitches. They will lose interest and stop reading your emails if you bother them with constant promotion. Try to be as informational as you can in your mail and focus your sales pitches on customers who have shown concrete interest in your brand.
Targeted promotion to leads is far better than bombarding every customer with advertisements and promotions.
Be Short and Creative
Our email marketing agency will help you be unique and catchy in your emails so that readers take interest in them. The first step is a great subject line that can pull in a lot of readers. A short and to-the-point mail builds trust among readers and provides them with all the necessary information. Don’t keep the subject line too long or too short if you want readers to pay attention to it.
Many marketers believe that email marketing is losing its value but that’s certainly not the case. More than 40% of marketers in the B2B industry believe email marketing is vital for their marketing success. More than 70% of millennials prefer emails for business communications.
Almost every person checks their email account every day and we create the perfect email marketing strategy for your brand. Here is how email marketing helps grow your brand and boost revenue.
If your brand is ready to start with email marketing, our expert team at Digital is everywhere is always there to help. We will follow a custom email strategy that aligns with your brand goals and objectives.
Whether you wish to send thank you mails, newsletters, product launch mails, offers and rewards mails, etc. our team has got you covered for everything.
Sometimes perceived as trivial, Email marketing can be a hard task to really master.
Take the quiz to see where your email marketing strategy lies.