Email Marketing June 3, 2020

Email Marketing Agency

Do you know there are 3x more email accounts than Facebook & Twitter accounts combined? Or are you 6x more likely to get a click-through from email marketing than on Twitter?

Creating an email campaign is one of the best and most effective ways to increase your brand awareness and lead generation. You can market your products and services to the world in a better, informational manner.

Email is currently the marketing tool that generates the most ROI for the money spent and is an excellent way to deliver your message in a direct way.

The success of your business depends a lot on how you build and promote your brand. You can create a great relationship with the audience, lower unsubscribe rates, and enhance your brand reputation with email marketing.

Emails are useless if they are not received in the user’s inbox. If emails are not delivered, then we are wasting time and money on the campaigns. In our Email Marketing campaigns, it’s our top priority to make sure that the mails are delivered to your email clients and that they can avoid spam filters. Marketing automation makes sure that no client is missed and you can send personalized content.

Because of the spread of iPhone, Android, and tablet devices, businesses must adopt a “mobile-first” perspective or risk losing clicks, opens, and conversions. Social media is another aspect that cannot be overlooked when you consider email newsletters.

If you continue to develop your email marketing strategy for the desktop computer era, it’s very likely that the email lists you’re attempting to reach will never open or read your email marketing campaigns.

A few years back, emails were just a bunch of texts. Nowadays, emails have improved a lot, and we can design custom sophisticated emails and send them to thousands of users. However, this implies some design challenges like displaying data on a small screen, proper layout & alignments, adaptive icons & images, and awesome UI and CTA text, etc. Email deliverability needs to be ensured on both mobile devices as well as PC.

Send a nice Welcome Email

Leave a nice impression on your audience with a gentle welcome email. We help send welcome emails to your new subscribers and guide them with relevant information about your brand. You can add quotes or praise them to join you as a customer. Readers will trust you more if they feel a connection after the welcome email.

Redirect Readers to your Blog or Website

To increase engagement for your email campaign, we will add CTAs to your mails. Evoking excitement among readers and pushing them to take the next step is important. You can include a sign-up option, blog posts link, website, product pages, etc. Providing relevant content and information to the audience quickly will build trust among them.

Share Personalized Content

Instead of copying content from your competitors, be original and share personalized content via emails to build your brand identity. Using the customer’s name and adding personal signoffs show them that you care about them. Sending custom emails on your customers’ birthdays, anniversary, etc., helps build an emotional connection with them.

Use Less Sales Pitches

People hate constantly reading advertisements and product sales pitches. They will lose interest and stop reading your emails if you bother them with constant promotion. Try to be as informational as you can in your mail and focus your sales pitches on customers who have shown concrete interest in your brand.

Targeted promotion to leads is far better than bombarding every customer with advertisements and promotions.

Be Short and Creative

Our email marketing agency will help you be unique and catchy in your emails so that readers take interest in them. The first step is a great subject line that can pull in a lot of readers. A short and to-the-point mail builds trust among readers and provides them with all the necessary information. Don’t keep the subject line too long or too short if you want readers to pay attention to it.

Many marketers believe that email marketing is losing its value but that’s certainly not the case. More than 40% of marketers in the B2B industry believe email marketing is vital for their marketing success. More than 70% of millennials prefer emails for business communications.

Almost every person checks their email account every day and we create the perfect email marketing strategy for your brand. Here is how email marketing helps grow your brand and boost revenue.

Email marketing is perfect to communicate with both potential and current customers and strengthen your bond and relationship with them.

Through engaging mails, newsletters, blogs, and other stuff, you can make readers know about your brand and build trust. Customers love to buy from brands that they love and have positive feelings about.

When you send emails to your audience after regular intervals, they will know more about your brand. This boosts your brand awareness and tells people what your brand stands for. The audience will get to know about your services, products, and other offering as you send emails and newsletters to them.

By sharing important information about your business or brand, you can build a nice reputation in the industry. This increases trust in your brand and attracts potential new customers.

Email marketing is an excellent strategy that also helps improve sales. Over 55% of marketers believe that email marketing is their biggest ROI source citing a great increase in revenue. You can include content about your services and products through mails.

You can encourage clients to know more about your products and offer them special rewards and discounts. Through email marketing, it is possible to automate sales campaigns and deliver automated mails to potential leads and prospects.

If you have the right content for your audience, the best way to share it with them is through emails. Such campaigns are perfect to keep your readers engaged to your brand, send more organic traffic to your website, and improve the overall SEO strategy.

Create content that offers value to readers and send them regular emails and newsletters. Make sure to have a compelling CTA or call-to-action in your mails so that readers can click it and visit your brand website.

It used to take a lot of time and effort to organize traditional marketing strategies and even after that it was not sure that your audience will view your efforts. With email marketing, you can create your campaign in a short time without much planning.

You can easily send email to anyone you want any time. You can segment your contact list and send different types of content to different categories of audience. Also, you can even send timely alerts and reminders to your readers about certain offers, events, product launches, etc. This way, you can ensure that no reader is left out and you communicate with everyone.

Just like you get better sales with email marketing, you can also get an increase in genuine, converting leads. You can nurture your leads and improve conversions greatly through the inbound email marketing tactic. You can download a lead magnet, receive drip email, and learn more to improve the total number of qualified leads for your marketing strategy.

You can also qualify leads further so that you deal with the right ones and don’t waste time and effort on bad leads. Your brand can also practise lead scoring and track whether your leads open or engage with your emails.

Communicating with your audience and readers is very important for any form of marketing. When the audience feels comfortable in talking to you, it is more likely for them to turn into loyal customers. People like to read good emails and it is even better when it comes from a brand they like. No matter the season, with email marketing, you can keep your readers engaged to your brand all year long.

Moreover, for successful marketing, it is vital to communicate with your audience at the correct time. You can send an email whenever you want and your target audience will likely see it because most people check their email daily. People can read emails on their PC, phones, and other devices any time. Therefore, send emails to your audience at the right time and keep them engaged.

Traditional marketing involved printing or media which was costly and email marketing is an affordable choice. There is no need to pay for any printers, TV ads, location fees, photoshoots, placement, mailing, etc.

With a good graphic artist and experienced copy writer, you can run a successful email marketing campaign. Also, it takes less time to create emails and can be sent in an instant to your contacts. Budget and time are vital to marketing and email campaigns are really efficient in this department.

One can easily set up an email marketing campaign and there are various tools and solutions available that allow uploading of contact info, segment the audience, have various templates, fill content, and send mails automatically to your contact list regularly. You can even get custom email templates designed specifically for your brand.

There are several platforms that offer tracking and analytics tools for emails and provide actionable insights. KPIs and metrics track open rates, bounce rates, conversion rates, clickthrough rates, etc. to measure the progress of your email marketing campaign.

If your brand is ready to start with email marketing, our expert team at Digital is everywhere is always there to help. We will follow a custom email strategy that aligns with your brand goals and objectives.

Whether you wish to send thank you mails, newsletters, product launch mails, offers and rewards mails, etc. our team has got you covered for everything.