Brand Imagery May 3, 2022

Brand Imagery and Visuals

How many photos do you think you see on social media every day? Smartphone games and apps, as well as websites, use visual images to capture and hold viewers’ attention.

Print advertisements and billboards show that visual imagery was always vital for brand marketing. However, in today’s age of social media, brand visual imagery plays an even bigger role. 

A Picture is Worth a Thousand Words

The power of images in modern communication is immense. Using appropriate imagery strategically can elevate your brand to new heights.

To create imagery that represents your company, we must first understand and know who you are.

What does your company stand for, and what do you want to convey? Are you green, minimal, luxurious? Or bold, professional and verbose?

Visual Imagery Represents Your Brand Identity

All the images and visuals that go into the representation of your brand identity are your brand’s visual imagery. These images can be used on websites, landing pages, Instagram, billboards, printed advertisements, etc. 

This imagery is not just plain visuals, it evokes emotions in customers based on what they feel about your brand. It is a part of your brand promise and core messaging. 

Our experienced team uses visual imagery to communicate with your brand’s customers and followers. We help create and communicate your brand image through visuals that reflect your brand’s unique personality.

How do we Come up with the Best Visual Imagery for Your Brand?

Add Context

Carefully crafted and chosen pictures allow us to show the human side of marketing and advertising. This helps relate to our audiences in a meaningful and emotional way. People recall images easier than text. Coca Cola is a prime example of using brand color in the correct manner. 

Don’t lose a chance to interact quicker, more effectively, and emotionally with your audience. Keep it in mind that the world has a short attention span. Your marketing strategy must have imagery that retains the viewers’ attention.

Capture The Essence

Working on your brand images can help us capture the essence of a complex idea, strategy, or concept. We often engage leaders and communication experts to help us communicate visual ideas or information effectively.

The combination of an accurate representation of your personality from the inside out with a good understanding of your target audience. The cornerstone of a trustworthy brand experience for both brand owner and customer.

Follow the Right Process

Even though we see hundreds of images every day, most people don’t stop to think about how they got there. Agencies and people who make content can spend a lot of time trying to find and use images. Moreover, using them after searching for them is not as easy as copying and pasting. 

Getting a license to use any image should be vital because it shows good ethics and protects your reputation. There are legal consequences for not following copyright and licensing laws.

Images for Your Entire Brand Portfolio

Blog Posts

Articles with images get 2x more views and are better remembered.


Images get noticed by Google. Alt texts let know what the image depicts and impacts ranking


Images need to be optimized for loading performance and visibility on all screens sizes

Social Media

Social Media is all about visual content. The first thing to do is to fit all platforms’ sizing requirements

Email Marketing

Email are getting more and more engaging thanks to the use of creative images and media.

Landing Pages

Big news for a big event or product? Images creates the emotion you’re trying to convey

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