Your brand colors can impact your sales or performance as much as what you offer. The colors used for a product, website, business card, or logo cause powerful reactions.
In visual communication, colors cannot be replaced. They sway thinking and influence and can help you communicate a message. It causes both action and reaction, positive and negative, towards your brand identity. A color scheme can irritate or soothe your eyes, raise your blood pressure, or suppress your appetite.
Our brains reject both under and over stimulating information. Creating a color combination that delivers visual interest and a sense of harmony is important.
It is important to remember that colors affect emotions, and emotions affect decisions. We use and understand the subtle way colors influence people and use them to guide emotions.
Red denotes danger, energy, excitement, along with passion and love. Pink is romantic and sentimental, preferred mostly by women. Orange is fresh, adventurous, and usually associated with saving costs.
Yellow denotes happiness and optimism, while green indicates nature, environment, and prestige.
Blue color and purple are reliable denoting royalty, calmness, and mystery.
White is pure, minimal, showing innocence and simplicity. Black looks elegant, but it can also depict sorrow.
A multicolor palette celebrates the spirit of diversity.
Identify your aim, goals, and how you want the audience to feel. Having clarity regarding this will help choose your brand’s primary colors and mix them up.
The main things you must consider are your goals, your target audience, and the personality traits behind your brand. Once you know what you want the customers to feel about your brand, you can narrow down your palette.
You may choose dark blue or green tones if you sell organic products. Try to go with yellow if your brand celebrates positive feelings and goodness.
Conduct market research and look at your competitors. If you sell similar products, make sure you are different from your competitors. Your brand can stand out among them with the right color combination. Most tech companies go for blue, while sunscreen and other cosmetic brands are obsessed with yellow.
Your logo, product packaging, etc., everything should have a unique palette. Think about your products and services to narrow down the list of colors you can use for branding. You can also create a competitor mood board and figure out how to do things differently from them.
No brand works with a single color, they use a combination of different ones. All the colors used make up the brand palette. You have to ensure that all the colors pair well with each other.
It can get difficult to generate your brand palette because there are infinite colors out there that you can choose. We can help you curate the color palette that best suits your brand essence and attracts customers’ attention.
Your brand colors will create a unique identity for your brand across all platforms. You can use the color palette across the logo, product packaging, website, flyers, social media, in-store advertisement, staff uniforms, events, etc.
Attract customers’ attention and influence their brand experience through the power of colors.
Our graphic designers have a lot of experience and try their best to make colors work positively for your brand. Just like interior design, there are lots of elements to work on when it comes to color theory. For your brand identity to stand out, our team works in-depth to curate the right color codes.
Here is how we do it –
Stuck selecting your brand’s signature colours? From coral and teal to lavender and chartreuse, take this quick quiz to find out which shades will surely connect with your ideal clients and customers 🎉🙌🥳