How much do you really know about email marketing? The success of your business may depend on the answer.
It's not rocket science by any means. Still, there is a definite learning curve to figuring out how to use email marketing to drive sales, increase traffic to your store and build a community to rally around your business.
The first step to email marketing is figuring out who your prospective and existing customers are and how you can reach them via email. For that, you need their email addresses and divide them into email lists. Additionally, you’ll need to learn how to grow your email list to get more sales.
So, let's find out how to create email list and grow it like a pro. Later in this blog, we explore the benefits of B2B email lists, free email lists, and email list services trending in the online world.
Why is Email Marketing Important for Your Business?
The answer is simple: It's how you create, maintain, and grow the audience. It also keeps your business alive in the competitive digital world.
More than 4 billion people use email worldwide, and email marketing offers the highest return on investment, which is $42 for every $1 spent.
Email Lists – An Overview
Your email list is simply a list of email addresses that you send out emails to regularly. These emails may remind them of items they have left behind in their shopping cart or let them know of any new offers or sales you may have lined up.
Or you could let them know of any new items added to your inventory. You can have a:
- B2B email list: If you work with B2B clients, put them on a separate email list so you can deliver targeted content to them, which should be very different from what you send to your regular B2C list. You engage B2B buyers through innovative campaigns that educate them about your product offering and discounts.
- Consumer email list: This is a list of email addresses that you collect from your store, website visitors, and regular buyers. Marketers often like to send newsletters to engage this audience and encourage them to make a purchase.
Likewise, your email list can deliver news about holiday or anniversary sales, discounts, etc. It can inform readers about changes to your prices or terms or services. It can also let readers know about new items. In short, an email list is helpful for a thousand different reasons.
How To Create Email Lists For Your Business
The old tactics of sending out large emails don't work any longer. In this modern era, it's crucial to learn how to create email list that's highly targeted. Additionally, taking the time to create and send personalized and branded emails can pay off massively since these have an average open rate of 20 to 40%.
Begin with the right offer to entice people to join your email list. Offer your subscribers perks such as discounts on top-selling items or exclusive access to content. You can even offer them a free e-book or definite guide to your products.
Second, include an appeal to join your email list on all of your locations on the web. This includes your website and all of your social media accounts. It comprises Facebook, Twitter, YouTube, Instagram, and many others. Always ask people to join your email list to stay updated with your company.
Third, you need to ensure that all paths lead straight back to your website. The more you point readers straight to your site, the more clicks you rack up. A decent percentage of these clicks can convert into sales as long as you entice them with the right offers and deliver quality customer experiences. You need to include a compelling call to action that gets people to head to your site to get the info they desire.
Fourth, you need to ensure that everyone who comes to your site to sign up does so. This is where you need a state-of-the-art email template. This template needs to look as classy and professional. It also needs to be entirely safe and secure so that people won't be concerned about using it to sign up. Another great option is that of email list service providers. These specialists can help you populate your email list with targeted audiences who'd be receptive to your offers and emails.
Once you have a list in place, your next step is to put it to good use. The success of your email marketing campaign comes down to being able to keep people clicking the links in your emails.
How To Grow Your Email List
Whether it's a B2B email list or a free email list, you need to keep them in the loop. Make them aware of all of the latest news and developments. Hence, design an attractive, professional, and enticing email that compels people to take action. For this, have a state-of-the-art email template in place.
Your best bet is to use a professional email list service to create and maintain your email template. You want to make sure that your template is well organized and presented. Your email template needs to be easy to modify if changes to the content or format need to be made on the fly.
Contact Us Today for More Info
Still wondering how to create an email list? Can't decide which email list service is better for your business? Don't know which email list service can handle the nuts and bolts of the operation? Want expert advice on how to grow your email list?
This is where we come in. We have the knowledge, skills, qualifications, and experience that are needed for the job.
Email marketing is a complex operation that requires focus on many different aspects of digital marketing. You can quickly grow your company from a shoestring start-up to a dominant player in your industry with email marketing. Get in touch with us today to learn more about what we can do on behalf of your business.